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Close up color image depicting a man's hands holding and checking his groceries bill in the supermarket after making his purchases at the checkout. Focus on the receipt with the contents of the shopping trolley defocused in the background.

Budget-friendly grocery shopping

Healthy living

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Healthy eating

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Healthy eating skills

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Budget-friendly grocery shopping

Key takeaways
  • Save money by choosing budget-friendly options like plant-based proteins, seasonal and “imperfect” produce, and canned or frozen fruits and vegetables.
  • Compare unit prices to get the best value for your money.
  • Buying in bulk can be better value for money.
  • Take advantage of supermarket specials, sales, and home-brand options to make your budget stretch further.

How to grocery shop on a budget

Staying on budget at the grocery store can feel challenging, but using some simple, budget-friendly tips can help you make the most of your money and keep your costs down.

Tips for buying heart-healthy groceries on a budget

Plant-based proteins like beans, lentils, chickpeas, and tofu are healthy, filling, and cheaper than meat. Try swapping minced beef with lentils in spaghetti bolognese or use tofu instead of chicken in curries or stir fries. Search ‘tofu’ or ‘lentils’ in our heart-healthy recipes for ideas and meal inspiration.

Eggs or canned fish, like tuna or salmon, are also budget-friendly options that are easy to prepare. If you do buy meat, look for leaner, cheaper cuts, and use in smaller amounts, paired with plant-based proteins to make meals go further.

Buying fruits and vegetables that are in season is cheaper, and fresher too! If you have space, buy extra seasonal produce to freeze and enjoy throughout the year. For example:

  • Buy broccoli or cauliflower when they’re cheaper, chop them, and freeze in zip-lock bags to use in stir fries, soups, curries, or casseroles.
  • Pick up seasonal fruits like strawberries, bananas or mangoes, slice and freeze for smoothies or delicious toppings for yoghurt.

Farmers markets often sell fresh, seasonal fruits, vegetables and other produce at cheaper prices. It’s also a great way to support local growers! If you’re shopping later in the day, vendors might offer discounts to clear their stock.

Ever seen fruits and vegetables that look a little wonky, have small marks, or are odd sizes? This “imperfect” produce is just as healthy and delicious, and often sold at a lower price. Check your supermarket, local grocer, market or online for these options to save money and reduce food waste at the same time.

Canned and frozen fruits and vegetables are a budget friendly and healthy option, especially when fresh produce isn’t available or in season. Look for low- or no-added salt canned vegetables and choose canned fruit in natural juices instead of syrup.

Pre-cut and prepared packaged foods, like grated cheese, pre-prepared meat or pre-chopped vegetables, can be convenient options when you are time poor. However, they tend to cost more than less processed alternatives. Think about what works best for your schedule, budget, and needs.

Supermarket home-brand products are often cheaper than big-brand names but are just as good in quality and nutrition.

Buying larger packs or bulk of staple ingredients you use often can save you money over time. Just make sure you have room to store it properly, so it doesn’t go to waste. Pantry items like canned fruits and vegetables, brown rice, wholemeal pasta, and canned fish are great bulk buys. Bulk packs of meats, like chicken or mince, can also be divided into smaller portions and frozen for up to 3 months.

Check unit prices on supermarket shelf labels or online. Unit prices help us to easily compare the price of products by showing the cost per weight or volume (e.g. per kg/g/ml) so you can find the best value for money, not just the lowest sticker price.

Take advantage of supermarket specials and sale items to save even more. Planning your shop around discounts can help stretch your grocery budget further. Try using different grocery apps or websites to find the best buys across different supermarkets near you!

What’s next?

Understanding food labels can help you compare products, choose healthier options, and get the best value for your money. Visit our Reading Food Labels page to learn how to spot key ingredients and nutrition information with ease

More healthy eating tools and resources
  • We have plenty of resources to help you follow a heart-healthy eating pattern.
  • Build your skills and confidence in the kitchen with our tips and tools for planning, shopping, and cooking healthy meals.
  • Explore our full range of recipes for delicious, budget-friendly and easy to prepare heart-healthy meals you can make at home.
  • Discover our collection of free recipe e-books, from ‘Family recipes on a budget’ to '5 Ingredient Recipes' plus many more.
  • Get four weeks of easy-to-follow dinner recipes, shopping lists, tips and other helpful information to make healthy eating easy with our free Heart-Healthy Dinner Plan.
  • Looking for more information? Explore our resources on healthy eating and recent articles.